One strategy. Every channel. Zero gaps.
The most effective marketing programs aren't a stack of siloed agencies — they're a unified system. We run integrated always-on programs that connect your digital performance, brand strategy, and cultural presence into a single growth engine.
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Integrated marketing is a philosophy before it’s a service. It starts from the premise that every marketing touchpoint either reinforces or contradicts every other, and that brands which coordinate those touchpoints into a unified system dramatically outperform brands that don’t.
At Prospekt, integration isn’t a upsell. It’s the model. We were founded to connect digital performance and cultural brand-building in a way that most agencies, structured around single disciplines, simply can’t. The way Prospekt connects digital and culture is structural. That feedback loop, digital informing culture, culture informing digital, is where the real growth lives.
The Compounding Advantage.
Always-on integrated programs are fundamentally different from campaign-led marketing. Campaigns are bursts. Always-on is a system. An integrated retainer means your brand is continuously building equity, generating demand, and converting customers, without the dead zones between campaign flights where competitors fill the attention gap. The compounding effect of consistent, multi-channel brand presence builds market position in ways that episodic campaigns cannot.
The value of integration compounds over time because the data compounds. Every month of an integrated program, we know more about your audience, your best-performing messages, your highest-value customer segments. That intelligence flows directly into strategy refinement, budget reallocation, and creative development, making each quarter more efficient than the last. Clients on long-term integrated retainers consistently see their cost-per-acquisition fall while their brand equity climbs.
Whats Included
Everything you need, nothing you don't.
Integrated Marketing Strategy
Channel Architecture & Mix
Always-On Content & Paid Program
Brand & Culture Activation Calendar
Unified Analytics & Attribution
Monthly Performance Reviews
Quarterly Strategy Sessions
Annual Growth Planning
Integrated Marketing Strategy
Full-program strategy covering digital, culture, and brand across all channels and objectives
Channel Architecture & Mix
Channel selection, role assignment, budget allocation, and cross-channel integration map
Always-On Content & Paid Program
Continuous organic content production and always-on paid media management
Brand & Culture Activation Calendar
Annual calendar of campaigns, activations, cultural moments, and brand milestones
Unified Analytics & Attribution
Cross-channel measurement framework connecting digital performance and brand metrics
Monthly Performance Reviews
Structured monthly reporting across all channels with optimisation recommendations
Quarterly Strategy Sessions
Quarterly reviews to refine strategy, reallocate budget, and plan the next 90-day sprint
Annual Growth Planning
Year-ahead strategy and investment planning aligned to your business growth objectives
How We Work
From first launch to scalable performance.
01
Discovery & Audit
Full audit of your current marketing, brand position, and channel performance
02
Strategy & Architecture
Integrated program strategy — channel mix, content architecture, and activation calendar
03
Program Build
Setting up tracking, building content systems, launching paid programs, and onboarding teams
04
Launch & Operate
Always-on program management — content, paid, culture, and performance in continuous motion
05
Review & Evolve
Monthly reporting, quarterly strategy refinement, and annual growth planning
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Everything you need to know.
What does an integrated marketing retainer look like?
An integrated retainer brings strategy, creative, media, content, analytics, and performance reviews into one ongoing program. We align on priorities, build a monthly plan, execute across channels, and adjust based on what is driving results.
How do you connect digital and culture work?
We connect cultural moments, brand storytelling, and audience behaviour with digital channels that can scale them. That means the work feels relevant in the real world and is supported by content, paid media, analytics, and conversion strategy online.
What's the minimum engagement for integrated programs?
Integrated programs work best over a longer period because they require planning, execution, measurement, and refinement. The minimum depends on the scope, but we typically recommend a multi-month engagement so the strategy has enough time to build momentum.
How do you report across so many channels?
We bring performance into one clear reporting structure. Instead of looking at each channel in isolation, we track how content, paid media, website activity, leads, and conversions work together to support the larger growth goal.
