92 Coffee (ninety two) is a premium remineralized coffee brand built as a joint venture between Prospekt and its founding partners. The concept combines coffee with sea moss, a superfood with deep roots in Caribbean culture for one of the founders, giving the drink its 92 minerals and trace elements positioning. The idea grew directly out of an earlier Prospekt engagement: after opening Harbour Grounds cafe together, the two sides discovered how much they enjoyed building brands as partners and set out to create something bigger. Before raising any outside capital, the team tested the concept quietly through Harbour Grounds itself, then ran a formal multi-SKU pilot program to validate real purchase behavior ahead of a wider retail push.

The ready-to-drink coffee shelf is crowded with products built on sugar, artificial ingredients, and vague health claims, leaving little room for a brand that wants to feel both premium and genuinely functional. Launching 92 meant proving that a remineralized coffee concept could hold up commercially before asking for outside capital or retail shelf space, while building product, brand identity, and go-to-market strategy all at once with no legacy brand or existing customer base to lean on. The category is also large enough that differentiation has to be deliberate: coffee is a 249 billion dollar global market, and ready-to-drink alone is on pace to nearly double by 2030, which means 92 needs a distinct visual identity and story to stand out rather than simply riding category growth.

As a co-owned joint venture, Prospekt is building 92 Coffee end to end, from brand identity and product development through a structured pilot program designed to prove demand ahead of a wider retail and distribution launch.