Eazewell is an AI-powered platform for digital life administration, helping families manage everything from subscription cleanup during life’s hardest transitions to closing and transferring accounts after a loss. The company was founded by Donnell Beverly Jr., alongside NBA figures Russell Westbrook and Kemba Walker as co-founders, and is led by a team with backgrounds spanning Amazon’s Alexa team, Boost Mobile, and FreedomPop. Prospekt built Eazewell’s website and has continued managing its ongoing social media presence, helping the brand grow from an early funeral-planning framing into its current, broader positioning as the execution layer for life’s most difficult administrative moments.

Eazewell’s positioning needed to evolve from a narrower funeral-planning framing into a broader digital life administration and estate management platform, while serving two very different audiences from one cohesive site: grieving or caregiving families on one side, and enterprise partners like hospices, senior living communities, insurers, and employers on the other. The brand also carries a growing press profile tied to its high-profile founders, which meant building a content and social strategy that could responsibly use that attention to build trust, without ever feeling like it was exploiting the emotional story behind the company.

Prospekt rebuilt Eazewell’s website around its broader platform positioning and has continued managing ongoing social media, building content around founder storytelling, product education, and the company’s growing enterprise partnerships.