Digital

Harbour Grounds

92%

Influencer Attendance Rate

142%

Organic Growth, Social Followers

Harbour Grounds Grimsby Cafe Opening
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Solutions

Content Creation

Experiential

Influencer Strategy

Media

Merch

Seeding Kits

Web Design & Development

Industry

For Startups

Hospitality

Luxury & Lifestyle

Small Business

Specialty Coffee

Technology

Heat Press

Printing

Serato

Wordpress

Date Completed

2025

Overview

Harbour Grounds is a privately owned café tucked in the scenic town of Grimsby, just outside Toronto. With an opulent Art Deco–inspired aesthetic and a serene hideaway energy, it offers discerning guests exquisitely crafted beverages and refined treats. Prospekt helped bring this sanctuary to life through immersive pre-launch influencer campaigns, high-concept content, and a memorable grand opening event.

Harbour Grounds cafe merchandise

The Challenge

Launching a premium café in a smaller regional market meant building buzz without traditional media muscle. Harbour Grounds had to feel elevated, inviting, and exclusive from early influencer touchpoints through to launch day all while embodying its artful décor and refined culinary experience.

  • No pre-existing brand awareness in a market dominated by established coffee shops
  • Needed to convey luxury, ambiance, and craftsmanship through early narratives
  • Local influencers had to align with both lifestyle and premium hospitality audiences
  • Content had to capture sensory details; design, beverages and ambiance, very authentically
  • All elements from VIP gifting to live events/experiences had to reflect the Art Deco identity

Our Approach

We created a multi-phase launch strategy, starting with targeted VIP influencer outreach and building to a captivating grand opening event enriched with social content, PR, and immersive experiences.

01

Pre-Launch: Curated Influencer Program

Invited lifestyle and food creators in Grimsby and Hamilton to experience Harbour Grounds ahead of time—seeding anticipation and early visual storytelling

02

Elevated VIP Seeding Kits

Delivered premium packages with branded treats to top-tier influencers, designed to evoke the café's luxury aesthetic and sensory detail

03

Content & Social Storytelling

Collaborated with creators on visually rich posts and behind-the-scenes narratives that highlighted the Art Deco design and menu craftsmanship

04

Launch-Day PR & Immersive Design

Executed an experiential grand opening—live music, signature drink pours, and décor activations, amplified through PR, content, and social coverage

05

Immersive Station-to-Station Journey

Designed an interactive launch flow with art-inspired stations, inviting guests to explore, engage, and co-create within the café space

The Solution

Prospekt delivered a debut campaign for Harbour Grounds that balanced exclusivity with local allure. Every touch, from satin ribbon to latte art was designed to evoke the café's sophisticated ambiance and invite followership and community engagement.

Influencer Invite & Experience
VIP Seeding Kits
Visual Content Rollout
Experiential Event Design

Influencer Invite & Experience

Hosted previews where creators could capture the aesthetic, sample signature offerings, and share authentic stories

Harbour Grounds cafe VIP influencer seeding kit

VIP Seeding Kits

Created seeding kits as objets d'art—complete with curated packaging, artisanal sweets, and brand-forward design cues

Harbour Grounds cafe PR opening influencers

Visual Content Rollout

Created seeding kits as objets d'art complete with curated packaging, artisanal sweets, and brand-forward design cues

Harbour Grounds cafe grimsby experiential opening

Experiential Event Design

Styled launch day with immersive, Instagram-ready moments (e.g., mirrored beverage stations, deco sculpture photo wall) that encouraged attendance and shareable UGC

The Results

92%

Influencer Attendance Rate

Nearly all invited influencers and creators from lifestyle, food, and locals attended the pre-launch or launch day, for authenticity and credibility.

142%

Organic Growth in Social Followers

The café's Instagram followings more than doubled in the weeks between campaign kickoff and post-launch, establishing a strong base.

+800K

Social Impressions

Our refined visual storytelling and influencer content yielded over 1.8 million impressions across platforms during the pre-launch and launch.

+78%

Brand Recall from Seeding Kits

Surveys and feedback revealed recipients remembered visual identity, design details, and café ethos at a rate of 78% for long-term recall.

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