Window Guard is a GTA-based home and business security company that has grown from a single product, impact-resistant window security film, into a full security ecosystem spanning security cameras, alarms and monitoring, locks, and custom armoured glass. Prospekt led a full website redesign and has continued as an ongoing retainer partner managing paid social advertising, SEO content, and brand messaging as the product catalog has expanded.

Window Guard’s site and messaging were originally built around a single product, security film, and needed to grow alongside a rapidly expanding catalog that now includes six film services and six security-product categories, including a newly launched armoured glass line. At the same time, the brand needed to keep converting leads efficiently in a trust-sensitive, safety-adjacent category where fear-based messaging can easily tip into feeling exploitative if handled carelessly. Doing both meant expanding the site’s information architecture and content library while continuously refining ad creative to stay cost-efficient as the GTA home security market gets more competitive.

Prospekt began with a full website redesign for Window Guard, then transitioned into an ongoing retainer covering paid social advertising, SEO content, and brand messaging as the company’s product catalog and market presence have grown.